Mingo
everyday can be a domingoCómo dormir a tu bebé
Dormir a tu bebé no es tarea facil, sobretodo cuando estas preocupada por las responsabilidades del día siguiente.
Aquí van unos consejos que nos han dado las mamás del Perú.
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¡Cariños!
Overcoming manipulation in retail
http://video.ted.com/assets/player/swf/EmbedPlayer.swf
This interesting TED talk shows some patterns we tend to use when we decide, specially in retail, and we should overcome, which are
– Comparing to the past
A) $2,000 travel to Hawaii cuts to $700, we take a week to think it, and when we go, price goes up to $1,500
B) $2,000 travel to Hawaii cuts to $1,600
Most people won’t take A), but will take B) because we compare the price of today with the price in the past, and not the price independently.
– Comparing to other products in the shelve
$27 wine perception changes from average to expensive if placed next to:
$8 wine, $27 wine, $33 wine, $39 wine
$8 wine, $22 wine, $27 wine
– % of saving by travelling:
A) A stereo costs $200, but if we drive to the next city it will cost $100
B) A car costs $40,000, but if we drive to the next city it will cost $30,900
Although saving is equal, most people do A) but not B) because they compare % of savings with costs.
– Impatience of winning in the future:
A) Win $50 now, or win $60 in a month
B) Win $50 in 12 months or $60 in 13 months
People take $50 in A) and $60 in B) although the time of waiting is the same. We tend to get impatient about decisions in the present, but forget about it if it refers to the future.
Making a trend prediction
Here’s a nice 10 point reminder I wanted to save of tools John Grant has listed to make a trend-prediction presentation:
“1. Fashionability: looking at what is in the American term “trendy” or “cool”…. (The only catch being discerning which avant-garde trends will go mainstream, or prove lasting).
2. “Say goodbye too”: I’ve often found it’s sharper and more revealing to look at what we wont be doing in future. I once predicted we’d “say goodbye to luggage” (because of the risks and costs associated with travel, ideas would travel more than people).
3. the remake: the recent return to 3D cinema would have been a great thing to predict (most predictions on the future of games ten years ago saw new fangled interfaces like the hologram, or the virtual reality headset, but not this).
4. Sci-fi. I predict that in future we will wear data tags and these will shape what we can access – for instance whether we are given access to shops, clubs, offers. The killer application will be in dating and socialising (I don’t know if this will happen… but it’s horrific enough as a prospect to make good sci-fi!).
5. Logical conclusions of long running changes. For instance I once predicted to Coca Cola that they (as the American Dream brand) could start to struggle in The Chinese Century.
6. Cross-pollinate. My suggestion back to the TV company was that instead of hiring me as trends analyst, that we convene a forum of leading innovators from different creative industries (you know what the ‘in colour’ will be for 2012 if you work in fashion – because you are already ordering the fabric).
7. Counter trends. Take a dominant trend and reverse it. For instance the recent American trend to “Domestic Goddess” was a natural counter-reaction to the last 50 years of feminism.
8. Curation. Pick any old theme and bombard blog readers or clients with current examples. (The insight being that we really learn from and copy the examples, not the general themes).
9. Combination. Take the client field plus a trend from another sector and create a new hybrid. For instance I can imagine iPhone style “apps” being added to my internet bank account?
10. The underlying pattern. This is the only type of trend that genuinely interests me – and is what I’ll mainly cover in my upcoming bank presentation. “Co-opportunity” (the book I brought out last year) was about one such trend: a new pattern of collaboration in networks (social networks, but also in real communities) – taking in examples as diverse as Obama’s election campaign, microcredit and crowd sourcing.”
fuente: coopp.net
Mingo 